Search Engine Land is your source for PPC news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition for companies like Walmart.
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month.
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.