Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Nicola Agius | Jul 1, 2023 at 10:49 am ETThe UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
Nicola Agius | Jul 1, 2023 at 9:32 am ETMarketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
Nicola Agius | Jun 30, 2023 at 12:48 pm ETMarketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
Nicola Agius | Jun 29, 2023 at 3:06 pm ETHere's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Nicola Agius | Jun 29, 2023 at 2:41 pm ETConversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Nicola Agius | Jun 28, 2023 at 4:35 pm ETAdvertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Nicola Agius | Jun 28, 2023 at 3:37 pm ETAdvertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
Nicola Agius | Jun 28, 2023 at 1:50 pm ETGA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
Nicola Agius | Jun 28, 2023 at 11:00 am ETPublishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
Nicola Agius | Jun 27, 2023 at 3:14 pm ETMarketers experienced issues with accessing the most up-to-date data on their Google Ads accounts.
Nicola Agius | Jun 27, 2023 at 9:06 am ETThe secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
Nicola Agius | Jun 26, 2023 at 3:32 pm ETThe Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
Nicola Agius | Jun 26, 2023 at 3:01 pm ETAdvertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Nicola Agius | Jun 23, 2023 at 2:23 pm ETMarketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
Nicola Agius | Jun 23, 2023 at 1:48 pm ETAdvertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
Nicola Agius | Jun 22, 2023 at 2:35 pm ETFollowing a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Nicola Agius | Jun 22, 2023 at 11:07 am ETAds on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
Nicola Agius | Jun 22, 2023 at 10:46 am ETStore Sales' upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
Nicola Agius | Jun 21, 2023 at 3:07 pm ETIf you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
Nicola Agius | Jun 21, 2023 at 11:37 am ETGannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Nicola Agius | Jun 20, 2023 at 3:41 pm ETHere are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Nicola Agius | Jun 20, 2023 at 3:19 pm ETYou could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Nicola Agius | Jun 20, 2023 at 2:28 pm ETYou can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.
Nicola Agius | Jun 15, 2023 at 5:10 pm ETMicrosoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
Nicola Agius | Jun 15, 2023 at 5:00 pm ETElon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.
Nicola Agius | Jun 14, 2023 at 4:00 pm ETPPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Nicola Agius | Jun 14, 2023 at 3:32 pm ETGoogle may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Nicola Agius | Jun 14, 2023 at 3:28 pm ETGoogle is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Nicola Agius | Jun 14, 2023 at 11:58 am ETGoogle is making the change to help increase trust in advertisers while also complying with local regulations.
Nicola Agius | Jun 14, 2023 at 11:51 am ETGoogle Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
Nicola Agius | Jun 14, 2023 at 9:12 am ETThe new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
Nicola Agius | Jun 13, 2023 at 3:28 pm ETTikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.
Nicola Agius | Jun 12, 2023 at 2:12 pm ETGoogle and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
Nicola Agius | Jun 9, 2023 at 5:45 pm ETTikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Nicola Agius | Jun 9, 2023 at 4:07 pm ETReddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
Nicola Agius | Jun 9, 2023 at 12:35 pm ETAdvertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
Nicola Agius | Jun 8, 2023 at 5:02 pm ETMicrosoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Nicola Agius | Jun 8, 2023 at 2:28 pm ETAmazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Nicola Agius | Jun 8, 2023 at 1:50 pm ETGoogle will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Nicola Agius | Jun 8, 2023 at 12:00 pm ET