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The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
As Walmart's dominant physical footprint runs toward digital, it's crucial to pay attention to the opportunities available to advertisers.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
You can now test your pages in real time to see how Google can display your how-to pages on smart displays.