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Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Unlock the potential of ChatGPT for Google Ads success. Discover how it enhances campaign creation, targeting, ad copy generation, and more.
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.