Rachel Fredrickson (Howe) is a Search Engine Land contributing writer and is based out of Milwaukee, Wisconsin. She has been in the digital marketing space for over ten years working with Fortune 500 brands to mom and pop shops helping them with all things digital with a focus on SEO. In 2017, she was a runner-up and finalist for the Brightedge SEO & Content Award for her work on OfficeChairs.com. She currently works as an SEO Contractor at Milwaukee Tool and is looking for a full-time gig (shameless plug). When not working, she enjoys spending time with her husband and their four fur babies and working on home DIY projects.