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Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips.
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.