Search Engine Land is your source for Amazon news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
For brands selling on Amazon, it's a no-brainer, but Merkle's Danielle Waller suggests plenty of opportunities in other verticals.
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.