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Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Learn how Google Ads scripts and the new "mutate" function redefine campaign management and how to tap into the full potential of the Ads API.
There's a critical gap in search marketing education and leadership within companies. Here's why addressing it matters and ways to solve it.
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
Yelp bosses noted a significant change in behaviour amongst marketers after analysing the company's Q2 earnings for 2023.
Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.