All the latest news, tips and insights about Google Analytics and the forced migration to Google Analytics 4, starting July 1, 2023, from Search Engine Land.
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The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.