White papers

Welcome to the most comprehensive repository of marketing technology white papers on the internet. Browse the collection and select the resources that fit your interests. They’re all free.

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Augmenting Reality

Across the digital advertising industry, traditional tools and processes are increasingly limiting agency teams’ ability to deliver against growing demands for efficiency and performance. Fluency’s latest insight reveals how top agencies can address this new reality across their organizations. By … Read more »

Organic SEO Industry Benchmarks

Comparing your enterprise website’s organic performance to the latest SEO industry benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic strategy is set up for success for the remainder of 2023 … Read more »

Shift personalization into overdrive.

Only 12% of financial service industry practitioners agree that their company’s digital experience is ahead of customer expectations. Clearly, something has to change. Adobe’s new guide, Shift Personalization into Overdrive, can help you rocket past customer expectations with a tech … Read more »

The Content Experience guide

In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for … Read more »

The State of Content report

Together with independent research firm PureSpectrum, Bynder surveyed 1200+ marketing and creative professionals from various functional and executive roles, across a number of countries in the technology and consumer goods industries. This report aims to offer mission-critical insights that address … Read more »

2023 Digital Advertising Campaign Checklist

Launching and managing a successful Digital Advertising Campaign takes time and planning; this checklist will help ensure you are launching a new effort as prepared as possible to then deliver excellent results. Along with the checklist you’ll learn about:

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