The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
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The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
YouTube has been a major player in marketing for a while, and this year was no exception.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Released by YouTube as an alternative to Reels and TikTok, Shorts are giving creators another option for sharing quick content.
A handful of automated tools from Google will help publishers get a better view of their video inventory.
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
Take our quick 10-question quiz to find out!
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.