Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.Amanda Evans | Dec 9, 2022 at 6:00 am ET
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.Amanda Evans | Nov 4, 2022 at 6:00 am ET
Are we heading for a recession? Probably? Maybe? But advertisers shouldn't panic. In fact, learn how to use it to your advantage.Amanda Evans | Aug 3, 2022 at 7:30 am ET
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.Amanda Evans | May 2, 2022 at 8:00 am ET